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What Businesses Need to do When Customer Complaints Occur?

A customer complaint is an indication of a client’s displeasure regarding a product or service. Customer complaints often arise due to lack of communication on the corporation’s part, substandard or damaged commodities, additional expenses which were not originally conveyed to consumers or even

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11 years ago
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How to Devise a Marketing Strategy for Different Kinds of Customers

The crucial factor for the success of any business lies in understanding the expectations of different kinds of customers and their buying behavior. A marketing campaign launched without knowing the mindset of various customers is likely to fail. If you want to sell to different kinds of customers s

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11 years ago
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Understanding and Building Better Customer Relationships

Building long term relationships with customers is essential for the growth and success of any business. Offering personalized services helps in client retention and loyalty. The quality of customer service interactions must be consistent throughout the customer lifecycle in order to build trust and

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11 years ago
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How to Incentivize Your Customer Service Staff

Customer Service Representatives often feel demotivated and stressed because of the nature of their jobs. Creating incentives for staff members is essential to keep them motivated so that they can serve customers to the best of their abilities. Moreover, research has shown that happy and satisfied e

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11 years ago
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How Poor HR Policies Can Impact a Company and Its Customer Service

Human Resource (HR) policy plays a vital role in the success of any business. Since HR oversees a wide range of administrative functions, which includes salaries, hiring of employees, benefits and much more. Therefore, human resource department is required to formulate policies that can enable busin

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11 years ago
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How Understanding Cultural Contexts Can Help You With Customer Satisfaction

Without incorporating the concept of cultural diversity in your customer service strategy, you would not be able to win the hearts of a global audience. Getting well-acquainted with the cultural differences and developing a customer service approach accordingly would not only earn you a competitive

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11 years ago
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How Focus Groups Can Help Redefine Customer Experience

An important aspect for any company is to find out the current needs and wants of customers in a particular market. Companies around the world allocate millions of dollars for market research since it is paramount to creating a customer-centric product or service. The competitive environment of toda

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11 years ago
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Customer Experience and Organizational Culture – The Missing Link

The way an organization chooses to be thought of by its own employees, customers and the world at large makes its culture. The culture of a company forms an integral part of the overall customer experience management. Here are some important organizational culture considerations which can directly c

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11 years ago
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Why Customer Experience is Important for Business Success

Customer experience is the conscious and subconscious relationship that a customer has established with a brand. The perception formed is based upon comparisons, past experiences, and value for money derived. Competition in every industry is forcing companies to seriously think about revamping their

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11 years ago
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Pros and Cons of Automated Customer Service

In the present day, nearly everything around us is automated, whether it’s cooking food, doing business or even reserving a table at a restaurant. In this scenario, it’s hard for customer service industry to evade automation. Especially, when it offers numerous advantages to both businesses and

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11 years ago
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