In order to make any event a success, a memorable experience needs to be offered to those who are attending. Meticulous planning needs to go into targeting the right customers and then ensuring that they not only attend the event but spread positive word about it. Design a strategy based on the type of event, … Continue reading 5 Tips for Creating Better Experience at Events

Effectively designed customer satisfaction surveys give insight on how customers are viewing a brand and its service offerings. Businesses utilize data from customer surveys to improve their service quality and raise their rank in the pool of competitors. Surveys provide useful information on whether a customer is satisfied or dissatisfied by the product or service … Continue reading 4 Important Factors When Designing Customer Satisfaction Surveys

Assortment in product range and buying options has increased the investment companies make in order to gain customers and win their loyalty. Businesses are now gaining competitive edge on the basis of multiple factors, such as marketing, innovation and customer focused advertising. This has led to companies facing tough challenges in the market and constantly … Continue reading Effective Strategies on Attaining Loyal Customers

Ziad Elbatal, Vice President of Customer Experience at Saudi Telecom, speaks about STC’s migration towards digitalization across customer care channels.

Customer journey maps provide insights to the customer experience and give a detailed outlook on areas to focus on. The customer journey map is used to design the experience of a customer, keeping in mind engagement of a company with the customer along the way. Companies can plan their customer journey process by creating maps … Continue reading 4 Strategies on Designing an Impactful Customer Journey Map