Usman Ghani
Being honest and truthful helps create trust and build stronger relationships between companies and customers. Adapting to the idea of implementing honesty in your business organization, within and externally is a great customer service practice, and you will witness a more rewarding experience wit
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Usman Ghani
Customer relationship management is one of the most important aspects of effective customer service. Although the role of client relationship has drastically changed over the past few years due to the popularity of communication channels such as social networks but building personal relationships w
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Usman Ghani
In order to give your customers something to remember, you must first understand what they want. At the very core, business is not all that different from psychology. Both go hand in hand, as they involve understanding human behavior, the likes and dislikes of people, emotional triggers and expect
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Usman Ghani
Delivering an amazing service experience is certainly the top priority of every business these days. However, in order to create a delightful customer experience, you need to place your clients’ needs and satisfaction ahead of everything. Many businesses invest more in acquiring clients than spend
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Usman Ghani
Do you know what it takes to turn customers into brand advocates? Most businesses focus on product innovation, competitive price and efficient service. While these factors are essential for attracting potential buyers, they are not enough to build and retain a strong customer base. The secret to win
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Usman Ghani
Great leaders know the importance of creating a customer centric culture within the organization. To promote that culture and vision, they need to experience the role at the frontline interacting with clients directly. This helps them better understand customers’ perspective, needs and expectation
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Usman Ghani
Customer experience mapping is one of the most useful techniques to analyze the quality of customer experience from customers’ perspective. The analysis takes into account all interactions taking place between clients and the company, starting from the point when first contact is made, leading up
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Usman Ghani
Six Sigma is a methodology which was introduced in 1986 and focuses on enhancing quality by eliminating defects in any process. It involves gathering and analyzing data to improve processes in companies. Today, several companies apply six sigma so that business processes remain consistent, meeting c
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Usman Ghani
Over the last decade, business intelligence has become an emerging phenomenon that has drastically changed the way companies make operational and strategic decisions. Business Intelligence through data mining provides managers unprecedented control and insight into various performance metrics of any
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Usman Ghani
Design thinking is a concept that enables business leaders to organize and structure the creative process effectively. Design thinking involves solution based thinking by using creativity and adopting a methodological approach. Design thinking is extremely useful for new product/service design and g
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