3 Reasons Why Understanding Psychology Helps You Improve Customer Experience

In order to give your customers something to remember, you must first understand what they want. At the very core, business is not all that different from psychology. Both go hand in hand, as they involve understanding human behavior, the likes and dislikes of people, emotional triggers and expectations. Serving customers is closely linked to acquiring knowledge and a basic understanding of human nature, individual differences, successfully anticipating actions, expectations and implementing that awareness to cater to their needs, problems and concerns. Here’s why psychology will directly impact your standard of customer service experience!

 

It Gives You an Insight into Different Types of Customers and their Expectations

Every individual is different from the other, which gives way to the popular concept that every client has a different set of expectations, likes, dislikes and emotional triggers. However, it is easier said than understood. On average, if your job requires you to interact with 20 different types of clients in a day, it can be quite a challenge and here is where human psychology and understanding its essentials come into play. Your service staff has to be well versed and in complete control of emotions and sensitive enough to gauge the mental state of clients. For example, if a customer is annoyed, you will look for a different way to approach him/her as opposed to a confused one. Once you learn how to judge body language, tone, mood and other general characteristics of clients, dealing with them individually will become easier and almost instinctive which will automatically raise standards and efficiency of your service skills.

Helps you Connect with Clients

Work towards building a mutually beneficial, strong and stable relationship with all your clients by acknowledging their needs and carefully managing their expectations. Clients prefer talking to those CSRs who immediately relate to their situation, reassure them with polite words and work towards an efficient solution for them. So your staff needs to have a deep understanding of human behavioral traits to connect with every client and speak to him/her on a personal level. When your clients feel valued and understood, they will respond and reciprocate building a bond with your business.

Helps you Analyze the Trigger Points of Clients’ Happiness

The significance of knowing what makes your clients happy and contented is one of the most essential prerequisites that are needed to deliver an amazing experience. In order to achieve unparalleled standards of customer service, you need to create a “wow” effect. Pay close attention to all the small gestures and actions that will yield desired results and earn the satisfaction and loyalty of your clients. For instance, gift cards and small presents sent to clients on their birthdays, anniversaries, special holidays can be one of the triggers for them to feel special, valued and important to your business since people like getting rewarded. Use psychology to identify what drives your customers’ happiness and satisfaction.