Sales are the backbone of any business and great salespeople are an asset for the company. Some people are naturally gifted in the art of persuasive communication and negotiation skills required to convince clients and effectively sell more. However, certain soft skills can be learnt over time through experiential training programs that can help salespeople up their game and close more deals. Here are some of the crucial soft skills that can make you a top-notch salesperson and help you sell more than ever.


The only thing constant in this world is change, and a great salesperson knows how to adapt to changing circumstances. It can be in terms of the technology used as well as how you approach customers and how you maintain the relationship with them or how you change your pitch from time to time. What people expect from sales reps is evolving constantly. A salesperson needs to make sure he is adaptive to the changing buyer behavior. Feedback is crucial to becoming a great salesperson, and it only works if you are adapting to the feedback you receive from your customers and colleagues. Ask your managers about what you need to improve and how you can work on it. Do a self-analysis at the end of the day and find out how you can do better. A great sales rep is always adaptable and willing to learn new things. There are different sales training programs that can coach you on becoming more adaptable.

Emotional Intelligence

Emotional intelligence means the ability to understand, utilize and regulate emotions. It helps you build and maintain healthy relationships and proficiently understand others. As a sales rep, you will sometimes find angry or disappointed customers, so it comes down to how you manage that and turn it to something that works for you and the customer. Also, you will need to recalibrate your emotions on many occasions, especially when you think the prospect is being unreasonable or your efforts are not bearing fruit. Emotional intelligence becomes a requisite for climbing up the ladder in sales because it is an essential leadership skill required to set a course. Sales management training programs can help you develop emotional intelligence by teaching you to be self-aware. Self-regulation comes naturally as you become self-aware.

Persuasive Communication

A salesperson spends an enormous chunk of his day communicating with prospects via calls, emails or meetings, and many other ways. For a salesperson, having strong and persuasive communication is essential. You need to be able to talk to different people in different tones. It depends upon the person you are approaching. Your words, your tone, and the way you communicate should be enough to compel the client into buying. For this, you need to research your client well and you should be able to know the pain points and challenges faced by the client. It will make your communication more effective. While soft skills training can help you learn the art of persuasive communication, you can do something on your own to improve it every day. Listen to your call recordings or read your emails and think about ways you can make it better.

Effective Negotiation

Sales negotiation refers to an agreement between a buyer and a seller which is acceptable to both and helps close the deal. Many sales personnel miss out on sales deals because they lack efficient negotiation skills. These can be taught to your sales team by professional trainers in various sales training programs. To master the art of effective negotiation, self-learning is as necessary as professional coaching. There are many skills you need to effectively negotiate and to list a few; you need to do your homework on the client’s ability to buy and the need for your product or service. You need to make sure you are actively listening to clients since you will need to answer and make points based on the conversation to talk about the benefits of your product or service. Talk about how your product/service can solve problems for the client. In the end, you need to know when to walk away and give the buyer the space he needs to decide.

A Growth Mindset

The ability to adapt comes with a growth mindset. The growth mindset is a propeller that pushes you forward to learn more, improve and be a better version of yourself. Important to succeed in any field of life, it becomes crucial for a salesperson. If you are not in a state of constant self-reflection and don’t try to improve, you won’t be able to cope up with the changes in the business world. Without a growth mindset, you will never try to move forward in life, and you will be stuck where you are. Achieving your sales targets is good, but a great salesperson is the one who tries to excel and achieve more than his sales goals. For starters, throw out the fear of failure because it depicts an anti-growth mindset. If you see an opportunity, jump in and take failure as learning.

These are some skills that can help you become a great salesperson. Stay motivated and enroll yourself in an online sales training program during the pandemic in order to upksill and be prepared to sell more in the future.