Usman Ghani (August 5, 2016)
Being honest and truthful helps create trust and build stronger relationships between companies and customers. Adapting to the idea of implementing honesty in your business organization, within and externally is a great customer service practice, and you will witness a more rewarding experience with your clients in terms of relationship building, satisfaction and loyalty. Here is how being truthful to your clients will lead you towards success:
Being honest with your customers is important to gain their loyalty, earn their trust and successfully building credibility for your brand. Understand that it is a recurrent practice. Being transparent in business will land you loyal clients who are willing to trust your brand. Once you mislead your clients, you will begin to lose your credibility, and with it, the trust. It is next to impossible to retain a client who doesn’t trust your business.
You are as good as you convince your clients to be. If your business reputation is upheld as honest, you will attract both existing and potential clients. Customers will walk away from a company they’ve been conducting business with who they perceive as fraudulent, regardless of its magnitude. It is important to uphold a sound and honest relationship with your clients in order to maintain business reputation in the market. Most of them will conform to pre-established opinions about a company based on the reviews of others and the company’s repute. Therefore, knowing what your business repute is and how it is remembered by clients, based on their experience is essential for attracting new ones.
The most important milestone in your journey with clients is the point where you can rely on them for their loyalty, and can say with conviction that you have a strong relationship with them. In order to create a strong, mutually beneficial bond with clients, be honest with them. For example, if there is a delay in the delivery of a product, don’t over promise anything, and explain the situation to the customer, while admitting your fault and making sure it does not happen again. Be truthful and compensate that customer by giving a discount card or gift voucher and going the extra mile.
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