Usman Ghani
Will 2019 finally be the year that we exclusively converse with robots rather than humans at the customer care counter? While this may not be the case across all industries, technology’s impact on customer service is hard-to-ignore. Increasingly sophisticated technology and greater insight to the
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Usman Ghani
When employees hear the word ‘training’, they usually associate it with it being a formal theory-based session. Similar to a classroom environment, there is a trainer guiding participants in the best ways to achieve their yearly objectives while skimming through various topics deemed necessary f
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Usman Ghani
The modern consumer is firmly in the driving seat, especially when it comes to purchasing products and services. They know what they want, and how much they are willing to spend on a particular service or product. Not only that, the consumer usually wants the object of their desire almost immedi
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Usman Ghani
The ‘Startup Era’ is responsible for introducing many colorful phrases and compound words into the global lexicon. This fresh terminology includes elevator pitch, bootstrapping, freemium, and even company culture. Company Culture, in particular, has come to define an organization’s overall
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Usman Ghani
Beyond the glossy brochures and timely social media posts, there remains the challenge of creating a true connection with one’s customers. All businesses seek loyal customers. For that to happen, companies need to build relationships with their customers. Customers must trust and feel emotionally
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Usman Ghani
“Should I stay or Should I go?” It is as if that is what your customers are actually saying when they mention the phrase “cancellation of service”. It is a dreaded combination of words that are bound to set all customer service professionals on alert. Here is where a company’s customer ret
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Usman Ghani
2016 was a year of technological advancement in terms of the way customer service is delivered. As customers become more tech savvy with every passing day, their expectations and demands from businesses also continue to grow. With the continuing investment in AI, smart devices and big data, this yea
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Usman Ghani
Assortment in product range and buying options has increased the investment companies make in order to gain customers and win their loyalty. Businesses are now gaining competitive edge on the basis of multiple factors, such as marketing, innovation and customer focused advertising. This has led to c
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Usman Ghani
Social media has a broader potential for brand building and client satisfaction. While many businesses are using it for engaging prospects and content marketing, this platform can be effectively used for improving service experience. Customer service has evolved with the digital age and clients thes
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Usman Ghani
One of the emerging trends in customer service best practices include communication through instant messaging services such as Whatsapp, Facebook Messenger, Line and website-integrated live chat. Many companies including Nordstrom and Zalando have started actively interacting with their clients thro
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