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5 Steps to Plan Your Social Media Customer Engagement Strategy

Usman Ghani (April 18, 2016)

Social media has undoubtedly become the most popular platform to reach out to customers. However, engaging and retaining customers through social media requires a well-thought out approach. You can’t just expect your customers to respond on social media without having a smart strategy. While devising your social media strategy to engage and connect with customers … Continue reading 5 Steps to Plan Your Social Media Customer Engagement Strategy

4 Essential Customer Service Recovery Measures

Usman Ghani (April 14, 2016)

It is almost impossible to avoid fallouts in customer service. A sandstorm might not allow you to deliver a customer’s product to the delivery address. Your computer system might crash and mess up all the orders. An important employee might resign without notice and leave you with essential work that has to be completed on … Continue reading 4 Essential Customer Service Recovery Measures

3 Tips for Delivering a Personalized Customer Experience

Usman Ghani (April 12, 2016)

The need for creating personalized customer experiences has become all the more important as customers prefer businesses which invest time and effort in providing tailored products and services that cater to their unique demands and expectations. Be it brick-and-mortar outlets or online stores, the need is to differentiate yourself from other companies to win customers. … Continue reading 3 Tips for Delivering a Personalized Customer Experience

5 Essential Traits of an Inspirational Customer-Centric Leader

Usman Ghani (April 11, 2016)

Customer experience is a key differentiator for the success of a business. In order to deliver exemplary service experience to customers, you need to have an aspiring customer-centric vision. A perceptive leader can motivate and guide his/her team to give their best to customers. So if you want your organization to excel in providing exceptional … Continue reading 5 Essential Traits of an Inspirational Customer-Centric Leader

4 Simple Ways to Make your Customer Service Digital

Usman Ghani (April 8, 2016)

Technology has changed the way we connect with each other. Similarly, businesses and customers now have a myriad of ways through which they can interact, this has changed customer experience for the better. Customers are well aware of your competition and what it does and are not afraid to try out new methods of communication … Continue reading 4 Simple Ways to Make your Customer Service Digital

Why is it Important to keep your Customer Service Staff Contented?

Usman Ghani (April 6, 2016)

One of the radical ways of achieving customer service excellence is keeping your employees happy. You must have satisfied customer service staff in order to make your customer service program a preemptive success. What businesses often fail to understand is that unhappy employees create a domino effect that eventually hits your customer base, and in … Continue reading Why is it Important to keep your Customer Service Staff Contented?

How to Design Customer Experience for Different Kinds of Customers

Usman Ghani (April 4, 2016)

Often businesses have a diverse customer base and it becomes challenging to offer every customer a unique experience. Creating categories based on customer profiles will help you design experiences according to the expectations of a specific target audience. In order to optimize customer experience, start with segmentation of your customer base. For your regular customers, … Continue reading How to Design Customer Experience for Different Kinds of Customers

Customer Service Tactics for Millennial Customers

Usman Ghani (March 30, 2016)

Millennial customers are those born between the years 1980 and 2000. For many businesses, Millenials make up a large portion of their customer base. According to research by Accenture, there are roughly 80 million Millennials in the United States alone, and each year they spend approximately 600 billion dollars. It is no secret that great … Continue reading Customer Service Tactics for Millennial Customers

5 Ways Business Leaders Can Enhance Customer Service Experience

Usman Ghani (March 29, 2016)

Being a leader you have to inspire and motivate your team to create amazing experiences for customers. The first step towards delivering exemplary customer service is promoting a culture of customer-centricity; a business leader can incorporate and inspire a customer oriented approach in the organizational behavior. Since the frontline staff interacts with customers on a … Continue reading 5 Ways Business Leaders Can Enhance Customer Service Experience

Tips for Adopting a ‘Can Do’ Approach to Customer Service

Usman Ghani (March 25, 2016)

The big question which businesses should ask themselves is: how can they consistently enhance customer service in a landscape where exceeding the modern customer’s high standards and expectations requires them to be the best at what they do? A customer’s perception of your company will be based on whether or not you keep your promises … Continue reading Tips for Adopting a ‘Can Do’ Approach to Customer Service