Customers can visit the city center Mirdif mall in Dubai to gain awareness about counterfeit products and read brochures on how to do smarter purchasing.

The City Centre Midrif is collaborating with the Department of Economic Development to encourage fair standards for trading. Consumer Rights Majlis will be held at the mall till the 23rd of July, where visitors can come and learn about consumer rights etc. The Majlis will also have an LED displayed screen for visitors to read content with strong messages. This is being done in order to capture visitor attention.

The customers will be able to gather useful information, such as how to buy original products and making the right choices. Customers will be given brochures which will assist them in making smart decisions. Fake goods will be put on display for customers to see and gain awareness.

This effort will enhance customer experience, by improving their knowledge about counterfeit products and making them aware of their rights. This will enable them to protect themselves against fraud and fake items in the market.

Abdulaziz Bin Hathboor, Director of Consumer Protection at Department of Economic Development said: “Our renewed efforts in protecting consumer rights stemmed from the goal of Dubai to become one of the best shopping destinations in the world. The retail sector plays a major role in this regard and we are responsible in ensuring that this sector remains transparent and regulated to fuel its continued growth.”

Mohamed Al Jasmi, Mall Manager of City Centre Mirdif, talked about the City Centre Midrif being determined to support the government’s initiative of implementing trading rules and improving standards of trade in the market place. He shed light on the mall being a platform for consumer voices to be heard and efforts being made to regulate customer rights.