Dubai’s Emirates NBD has publicized that it has become the pioneer of the eIPO platform in UAE, and will be providing customers with a chance to subscribe to the initial public offer (IPOs) by Emaar Malls through convenient modes such as the bank’s ATM or online banking channels.

As stated by the bank in a statement, the recent electronic subscription platform, can be used once the Emaar Malls IPO is launched, starting September 14, 2014. As per Abdulla Qassem, Group Chief Operating Officer of Emirates NBD, their bank is the first bank in the UAE to provide its customers with this easy and accessible service, where customers can effortlessly subscribe to the IPOs, once the Emaar Mall IPO is launched.

He also shed light on their efforts of improving customer service, which they have undertaken by working with the Dubai Financial Market (DFM) in order to improve customer service of their current online and ATM platforms so they can provide convenient and flexible IPO subscription services.

Emirates NBD is working towards providing customers with the innovative eIPO service, which lets customers subscribe to the IPO with the use of their Emirates NBD debit card, National Investor Number (NIN) and the amount they are planning to invest. Customers don’t have to worry about delays and long waiting lines outsides offices, and can simply use the eIPO service and enjoy a convenient customer experience.

The secure and smart banking services provided by Emirates NBD can be used by customers anywhere in the world, using the device they like, such as smartphone, tablet or personal computer.

Emaar Malls Group has introduced a 24 hour call centre for the assistance of investors who are looking to understand the details and get information about the IPO’s. Information about EMG IPO is available for customers who want to subscribe etc. Customers can call the help center on 800 EMG IPO (800 364 476).