Muhammad Farrukh Iqbal (September 11, 2014)
The Bahrain Airport Company, in order to improve and provide better customer service and enhanced passenger travel experience, has introduced a new initiative at the Bahrain International Airport through which it would be able to accurately measure levels of customer satisfaction achieved. Bahrain Airport Company has introduced the “Happy or Not” kiosks at arrival and departure lounges of the airport.
These kiosks will capture customers’ levels of satisfaction on a daily basis. The passengers are given the option to press various buttons to share their level of satisfaction with the facilities offered to them. The continuous feedback will help Bahrain International Airport monitor the levels of performance accomplished and ensure to incorporate the customers’ say in enhancing customer service at the airport to highest industry standards.
Talking on the occasion, Mr. Mohamed Thamir Al Kaabi, Chief Airport Operating Office of Bahrain Airport Company spoke about the importance of arrival of this new technology. He was of the view that this technology will help the airport authority gather maximum feedback and eradicate the errors that make manual surveys a lot less accurate. The authority is aiming to introduce other initiatives in the future as well in order to ensure that a friendly yet efficient airport service is delivered.
Some of the key areas which the authority is looking to improve include efficiency of check-ins, food & beverage, shopping experience, and immigration service. The airport authority is also working on improving overall hygiene conditions at the airport. A prime objective of bringing in these improvements is to effectively contribute towards the economic development by making Bahrain a choice for international travelers.
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