Usman Ghani (September 2, 2014)
After being tested for two month, Easy Taxi, the taxi booking App, has finally been launched in Bahrain. The service, which is a global App based service, helps customers to order for the taxi via the App.
Promotions for introducing the taxi in the market have started to take place, such as the Free Taxi Week, where customers get a discount of BD2, on their total charge, if they order via the app. The promotion will last from the 2nd of September till 8th of September. Easy Taxi focuses on providing customers with quick and efficient service, and improves their customer experience. Customers can simply book for a taxi through their smartphone, wherever they are.
The Easy Taxi App has shown positive growth in the Bahrain market, during its beta testing, with more than 100 taxi drivers signing up for the service. Overall use of service also increased during the beta version, showing customer demand for the Easy Taxi service in Bahrain. Easy Taxi ensures that the time of customers is not wasted, by sending them Taxis which are nearest to the customer’s location.
The Easy Taxi also keeps a tab on the drivers for security reasons, through the “driver information” system, which keeps a tab on the driver, such as the location, phone number, photos and Identity card information etc.
The Easy Taxi App has been providing service in more than 30 countries around the world and has up to 200,000 registered drivers. The app has been downloaded more than 10 million times, and has scored positive reviews among customers, for its convenient service.
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