Rabail Abbas (February 18, 2014)
Gathering feedback from 3400 customers during April to December 2013, the overall evaluation of services took into account service quality, sharing of warranty information by the salesperson, billing transparency and overall customer satisfaction. Nevertheless, it was for their complaint management systems that coffee shops stole the first spot, scoring a whopping 70.07 out of 100.
Department of Economic Development (DED) came up with the survey in order to accentuate the importance of consumer rights protection, also specified in the Federal Law No 24 of 2006. Omar Bushahab, CEO of the commercial compliance and consumer protection sector, said, “We wanted the rating to primarily focus on consumer experience.” He also said that the Consumer Friendliness Index would help uncover the sectors that need improvement.
Bushahab also mentioned the importance of customer service in retail sector. “The retail sector being a major driver of economic development in Dubai, this sector should reflect a high level of service quality and transparency that Dubai promotes as the hallmarks of its competitiveness,” he said.
The details for the top scoring sectors are as follows:
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