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Customer Experience and Organizational Culture – The Missing Link

Muhammad Farrukh Iqbal (April 1, 2015)

The way an organization chooses to be thought of by its own employees, customers and the world at large makes its culture. The culture of a company forms an integral part of the overall customer experience management. Here are some important organizational culture considerations which can directly contribute to improved customer experience. Communicate To All … Continue reading Customer Experience and Organizational Culture – The Missing Link

5 Service Benchmarks to Learn From the Hospitality Industry

Usman Ghani (March 24, 2015)

Quality customer service is of utmost importance to the success of any business operating in the hospitality industry. Popular hotel brands in the business have set a benchmark in the industry and defined customer service standards for competitors. The hospitality industry has invaluable lessons to offer for businesses in other industries when it comes to … Continue reading 5 Service Benchmarks to Learn From the Hospitality Industry

Five Amazing Ways to Thank and Appreciate Your Customers

Usman Ghani (March 23, 2015)

Customers are the most valuable asset for any business. While you look forward to creating a strong bond with them, the first step is to thank and appreciate them. Instead of using the conventional, predictable ways of thanking the customers, go the extra mile and make the experience memorable for them. A great gesture from … Continue reading Five Amazing Ways to Thank and Appreciate Your Customers

5 Psychological Strategies Which Help Enhance Customer Service

Usman Ghani (March 17, 2015)

For businesses the secret to success lies in offering unrivalled customer service

4 Strategies that Help Improve Productivity of Frontline Staff

Usman Ghani (March 13, 2015)

Many businesses in the service industry thrive to improve the quality of customer service by offering multi-channel communication and proactive interaction to the customers. An important aspect of customer service is customers’ interactions with frontline staff. No matter how well-trained the frontline customer service representatives are, until and unless they are empowered to make decisions, … Continue reading 4 Strategies that Help Improve Productivity of Frontline Staff

4 Common Mistakes Which Can Hurt Your Customer Satisfaction Levels

Usman Ghani (March 11, 2015)

Every business strives hard to create a strong and lasting relationship with its customers. It is crucial for every brand to maintain a certain standard of customer service in order to retain its clientele. However, some businesses go overboard in employing ways for customer conversion and feedback which results in annoying the customers rather than … Continue reading 4 Common Mistakes Which Can Hurt Your Customer Satisfaction Levels

3 Smart Tips for Adding Personal Touch to Online Customer Service Interactions

Usman Ghani (March 10, 2015)

The business world has witnessed a major shift in how customer service is delivered to the customers. With the advent and popularity of the internet as a means of communication, it has become exceedingly easier for company representatives to stay in touch with customers and communicate with them. However, this channel of communication has had … Continue reading 3 Smart Tips for Adding Personal Touch to Online Customer Service Interactions

Top 5 Tips for Reciprocating Loyalty to Customers

Usman Ghani (March 6, 2015)

Every business employs various marketing techniques for customer acquisition and retention. Some brands put up eye catching billboards making their products overly alluring for the customers and making claims like “the best beverage” or “the perfect trip planner”. While after purchasing the product or availing the service, the customers feel utterly disappointed. Making false promises … Continue reading Top 5 Tips for Reciprocating Loyalty to Customers

Why Customer Experience is Important for Business Success

Muhammad Farrukh Iqbal (March 5, 2015)

Customer experience is the conscious and subconscious relationship that a customer has established with a brand. The perception formed is based upon comparisons, past experiences, and value for money derived. Competition in every industry is forcing companies to seriously think about revamping their customer service experience. One typical example is the customers of the airline … Continue reading Why Customer Experience is Important for Business Success

4 Ways Customer Feedback Can Help Reduce Costs

Usman Ghani (March 4, 2015)

With various industries growing and flourishing, there has been a tremendous increase in the level of competition among companies. In order to stay competitive and offer the best customer service experience, it is essential to develop an effective feedback mechanism. If a company is able to generate honest, periodic and insightful feedback, it would help … Continue reading 4 Ways Customer Feedback Can Help Reduce Costs