Featured

4 Simple Ideas for Ophthalmologists to Enhance Customer Experience

Usman Ghani (August 18, 2015)

Many people visiting an ophthalmologist for the first time feel anxious about the testing and treatment. Great customer service for ophthalmologists includes, making the patients feel comfortable, providing relevant information and guiding them through the process in order to ensure smooth and stress-free treatment or testing. Customers might be visiting an ophthalmologist for eyesight testing … Continue reading 4 Simple Ideas for Ophthalmologists to Enhance Customer Experience

5 Celebrity Inspired Business Lessons to Strengthen Your Customer Base

Usman Ghani (August 17, 2015)

Celebrities are smart marketers, they know the art of winning the hearts of their fans and that is why many of them are running their successful brands. The reason why celebrities are so successful in generating mass following and customers for their businesses is that they focus upon being unique and creating an emotional association. … Continue reading 5 Celebrity Inspired Business Lessons to Strengthen Your Customer Base

4 Tips for Retaining your Customer Service Staff

Usman Ghani (August 13, 2015)

Retaining employees and ensuring that they are satisfied has always been a struggle for many businesses, especially when it comes to customer service employees given the repetitive nature of their jobs. In order to deliver premium customer service experience, it is important to develop a sense of stability, which entails low staff turnover and job … Continue reading 4 Tips for Retaining your Customer Service Staff

3 Reasons Why Post Sale Service Results in a Competitive Advantage for Businesses

Usman Ghani (August 12, 2015)

Consumer behavior specialists and marketers are constantly deriving new ways of attracting customers and motivating them to make purchases. Repeat purchase by customers leads to increasing revenue and higher market share, enabling businesses to enjoy profits. Having said that, what is the one big reason for poor customer satisfaction and low levels of customer retention? … Continue reading 3 Reasons Why Post Sale Service Results in a Competitive Advantage for Businesses

Parents as Customers- Five Tips for Winning Their Trust and Loyalty

Usman Ghani (August 10, 2015)

Businesses these days have a diverse customer base. Dealing with different kinds of customers requires thorough understanding of human behavior. The most sensitive and meticulous of all the customers are parents since they expect the best for their children. Whether you are running a daycare center, a school or own a brand that sells products … Continue reading Parents as Customers- Five Tips for Winning Their Trust and Loyalty

6 Strategies for Cosmetics Companies to Improve Customer Experience

Usman Ghani (August 6, 2015)

The beauty care industry continues to grow as women all over the world buy makeup and skincare products. According to the Global Beauty Care Market (2014-2018) report, the beauty industry generated a revenue worth 379 billion US dollars in 2013 and this is expected to reach $461 billion by the year 2018. With so many … Continue reading 6 Strategies for Cosmetics Companies to Improve Customer Experience

5 Essential Ways for Enhancing Digital Customer Experience

Usman Ghani (August 4, 2015)

Over the past decade, the importance of digital customer service has increased tremendously as more and more people start using digital devices. Customer service has always been one of the most challenging domains of a business, since every customer has unique needs. The popularity of technology presents another challenge to deliver quality customer service experience … Continue reading 5 Essential Ways for Enhancing Digital Customer Experience

6 Tips for Florists to Offer a Delightful Customer Experience

Usman Ghani (August 3, 2015)

Whether you are running an online flower business or have a local shop, quality and friendly customer service can go a long way in building a lifelong relationship with your customers. A delightful customer experience is more than just having trained florists on your team, it involves giving special treatment to every customer, listening to … Continue reading 6 Tips for Florists to Offer a Delightful Customer Experience

4 Ways to Streamline Customer Complaint Management

Usman Ghani (July 29, 2015)

There are several scenarios where customer complaints can occur. A customer might not be happy with a product or service, there might be a delay in the delivery of an item or the customer might have had the wrong product delivered. Identification of the problem and effective resolution which satisfies the customer is part of … Continue reading 4 Ways to Streamline Customer Complaint Management

How Understanding Consumer Behavior Can Help Improve Service

Usman Ghani (July 28, 2015)

The field of consumer behavior has been extensively explored, studied and analyzed to gain insights into what customers want and how they will act while they make purchases and interact with various businesses. Consumer behavior takes into account various stages of the buying process including, research, inquiry, drawing parallels with competing products/services, negotiating and finally … Continue reading How Understanding Consumer Behavior Can Help Improve Service