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How to Retain Customers by Actively Motivating Employees

Usman Ghani (September 8, 2015)

Employees are the first direct link between a company and its customers. This can classify as a make or break situation in terms of leaving an impression. In order to ensure customer satisfaction and retention, focusing on employees and motivating them to work is of the essence. To attain customer loyalty, you first need to … Continue reading How to Retain Customers by Actively Motivating Employees

Essentials of a Memorable Customer Experience

Usman Ghani (September 7, 2015)

Have you ever thought what it takes to create a memorable customer experience? What are the key factors that make one brand excel in making an experience so remarkable for customers that they keep on coming back to it? While many businesses strive to offer their customers good service there are only a few that … Continue reading Essentials of a Memorable Customer Experience

General Customer Service Protocols for Businesses

Usman Ghani (September 4, 2015)

The responsibility of ensuring quality services and catering to various concerns and complaints by customers rests on the shoulders of customer service teams. These are the people who are the face of any organization. In order to attain customer loyalty it is essential to develop and follow a customer service protocol, which will not only … Continue reading General Customer Service Protocols for Businesses

Empowering Customers through Self-Servicing Solutions

Usman Ghani (September 2, 2015)

Any purchase or action that requires a customer to serve themselves, without interactive assistance constitutes as self-servicing. A few textbook examples of self-service include kiosks such as ATMs for banks or gas stations where customers fill their own tanks and pay the cashier. With the increasing trend of self-reliance in customers, it has become necessary … Continue reading Empowering Customers through Self-Servicing Solutions

6 Tips for Reducing the Number of Unhappy Customers

Usman Ghani (August 31, 2015)

A lot is said and written about how to handle unhappy customers. While some of the seminars and articles offer really useful tips about this topic, have you ever thought about looking into the reasons that contribute towards making customers unhappy and angry? Your proactive approach towards reducing the number of unhappy customers is likely … Continue reading 6 Tips for Reducing the Number of Unhappy Customers

Business Ethics for Building Brand Image and Customer Loyalty

Usman Ghani (August 27, 2015)

Environics International surveyed 25,000 people in 23 countries which revealed that 50% of the respondents take into consideration the social behavior of companies, while one out of five said that they would object to poor social performance by speaking against its actions or boycotting the products of the company. This indicates the importance of ethical … Continue reading Business Ethics for Building Brand Image and Customer Loyalty

Strategies for Identifying and Managing Customer Needs

Halima Khan (August 26, 2015)

Customers are the source that drive a business. Said that; in order to attract and retain customers it is crucial that they are satisfied. What many companies fail to understand as they go out to sell their product in the market; is that customer satisfaction is basically fulfilment of customer needs. According to this concept … Continue reading Strategies for Identifying and Managing Customer Needs

6 Tips for CEOs to Build Lasting Relationships with Their Customers

Usman Ghani (August 24, 2015)

Many CEOs find it hard to spare some time to know their customers and communicate with them personally. When it comes to customer relationships, direct involvement of the CEO can prove really useful in building trust with customers. Keeping a track of your customers’ preferences, expectations and satisfaction levels can help you improve service and … Continue reading 6 Tips for CEOs to Build Lasting Relationships with Their Customers

How to Create a Healthy Work Environment for Your Customer Service Staff

Murtaza Yacoob (August 20, 2015)

There are many factors that businesses focus on to boost productivity of their customer service staff including frequent bonuses, paid leaves, team building events etc. While such monetary and nonmonetary incentives may yield high rewards in terms of performance, they would be inadequate and incomplete if working conditions are not considered and stressed upon. A … Continue reading How to Create a Healthy Work Environment for Your Customer Service Staff

6 Tips to Improve Train Travel for Your Customers

Usman Ghani (August 19, 2015)

Travelling by train is quite popular with people all over the world and it is ideal for tourists as train stations are often always situated in the middle of cities unlike airports. According to UNIFE World Rail Market Study, the global rail industry is currently worth €146 billion. The study also predicts that there would … Continue reading 6 Tips to Improve Train Travel for Your Customers