Keeping a close connection with your customers and their needs is always beneficial for the growth of a company and never goes to waste. Growth and expansion planning must be made keeping the customer and their needs in mind, because the company’s future depends on the choices the customer makes.
It’s important for companies to study the market and evaluate what customers are expecting from the brand and how to work towards achieving that benchmark and providing satisfaction and reliance to the customers.
Samsung recently opened a new branded shop at the Mall of the Emirates keeping customers’ demands in perspective and offering the customers an experience of a one stop shop destination. By creating the right placement in the market, Samsung will now benefit from higher sales by providing customers a convenient location to purchases items, all under one roof.
Commenting on the opening of the Samsung store at Mall of the Emirates, Mr. Young Soo Kim, President, Samsung Gulf Electronics, said, “Expansion in the GCC and the UAE is a key focus for Samsung as we look to better serve the needs of our customers. This premium retail outlet will showcase our full product portfolio and will offer a highly interactive experience to customers through multiple experience zones where they will have the chance to touch and feel the latest products from Samsung.”
Mr Kim’s comments help us understand that keeping the needs of customers at the center never fails and customer satisfaction is created through providing highly interactive experiences, which give the customer the chance of experiencing the product before purchasing it.
Samsung has partnered with Jacky’s retail LLC in opening of this new branded store in the Mall of the Emirates.
“We are delighted to partner with Samsung Gulf Electronics to open the new brand shop at Mall of the Emirates which will help to accommodate the growing demand for Samsung products in the UAE. Jacky’s Retail LLC has a proven track record in electronics retail and we look forward to a long-term partnership with Samsung as they ramp up their presence in the Emirates,” said Mr. Jacky Panjabi, Group MD, Jacky’s Group
The new store is located conveniently near the Metro station and provides customers the ease of comfortably getting to it and enjoying all the Samsung offerings at one store. The shop will have highly trained sales consultants who will be there to attend all queries and needs of the customers. The customers who wish to learn more about the products and their features can attend workshops which will be offered by Samsung representatives at the “Samsung Smart Academy”.
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