The recent trend to effectively engage customers in product and service innovation is greatly helping the Middle East companies to achieve success in rapidly changing competitive markets. Therefore, Samsung Gulf Electronics in Dubai brings a similar customer service innovation initiative, with its campaign ‘Launching People’, and invites citizens to propose innovative ideas related to startup, education, innovation and fashion categories.
With the recent launch of the initiative in Dubai, by Y.S. Kim, the President of Samsung Gulf Electronics, citizens are encouraged to send their innovative ideas and valuable thoughts using official Facebook accounts and the good ideas would be rewarded with a cash prize for winners. Samsung Gulf will finance up to $35,000 for the customer idea innovation.
Samsung’s new approach to make customers a part of the innovation process is aimed at keeping them actively engaged and to gain valuable insights into customer issues and future services.
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