Samsung, ever expanding its presence in UAE region, has opened a new store in Deira City Centre. The new brand store has been opened in partnership with the retailer Jacky’s. The store will showcase wide range of home appliances and electronic products. The company aims to provide personalized customer care via trained and courteous staff.

President and CEO of Samsung Electronics, Mr. B.K. Yoon inaugurated the new store. He talked about Samsung’s vision for growth in the GCC region, saying, “Our vision at Samsung is to improve people’s lives across the globe through our products. The GCC region is a very important market with high potential and it is very rewarding to know that people here support our business. The opening of our new brand store in the UAE marks our international expansion and commitment for delivering excellent products in every part of the world”.

President Samsung Gulf Electronics was also present on this occasion. He talked about Samsung’s brand presence and the customer loyalty that it was able to build over time. COO Jacky’s Group of Companies, Mr. Ashish Panjabi highlighted the strategic business vision shared by the two companies, saying, “The latest store to be added to our portfolio is testament to the values Jacky’s shares with Samsung. The customer experience remains central to the services we provide, and this has ensured a strong partnership between ourselves and Samsung. We are confident that shoppers in the local area will soon consider Samsung’s Deira City Centre Mall as their first stop shop for all their electronic needs.”