RERA Warns Brokers Against Cold Calling Customers

An official notice has been issued by Real Estate Regulatory Agency (RERA) of the Dubai Land Department to real estate offices not to engage in direct telemarketing campaigns. The announcement was made in response to rising number of complaints submitted by the customers to the government body that they were continuously being persuaded by unsolicited calls from real estate brokers inquiring about their properties when they had not shown any intent.

RERA Deputy CEO, Mr. Yousif Al Hashimi reiterated the authority’s commitment to ensure high service standards, saying, “RERA is keen to apply the highest standards of transparency in the market and this means both exercising control on transactions and regulating interactions between real estate agents and customers. As the regulatory body for Dubai’s real estate sector, our aim is to ensure that every party undertakes its actions and activities in a professional manner that is consistent with the agency’s laws and principles.”

The Real Estate Inspection Department of RERA issued the letter to all registered real estate brokers in Dubai. The letter warned brokers not to engage uninterested property owners as it violated RERA regulations. The letter stated that property brokers were causing unnecessary distress to owners who had not advertised their property. The brokers were warned that if they did not refrain from such malpractices, they might face sanctions by RERA.

A fine of AED 50,000 was already imposed on three offices that violated the regulations despite warnings.