Competition in the tourism industry has forced hotels and resorts into working hard to top the list and find their way into the hearts of the customer.

UAE attracts millions of passengers every year, many of which come to enjoy the top quality hospitality and tourist attractions. UAE boasts many hotels and resorts that provide unique offerings that excite customers with the ‘wow’ factor and pamper them through their luxurious customer service.

Resorts have always been a getaway for tourists who want a break from their busy life and enjoy a luxurious and peaceful break.

Sir Bani Yas Island in Abu Dhabi has been named as one of the world’s 40 must-visit destinations by a British newspaper.

“An island off Abu Dhabi is the antithesis of the glitz around it,” the newspaper said.

“The 30 villas of Al Yamm overlook the beach and the turtle nesting grounds; the 30 villas of Al Sahel are in the savannah grasslands, where gazelle and giraffes graze in front of your balcony.”

The Island offers visitors a chance to relax and enjoy the natural serene life, with views of the island and the wildlife surrounding it.

The 30 villas are located in the 4100 hectare Arabia Wildlife Park and offer customers a unique experience. The property is trying to attract customers who are looking for a recreational holiday and who have children who are 12 years or older.

“Our approach to move away from the younger families is an effort to retain the serene and tranquil ambience of the resort, which is a key part of the guest experience,” said Helen Van Wengen, area director of sales and marketing for Abu Dhabi at Anantara.

“We are pleased that Sir Bani Yas was selected as one of the must-visit destinations for 2014,” said Wael Soueid, Anantara area general manager.

“This not only reflects the island’s growing reputation for travelers searching for a location that offers a harmonious blend of luxury and a return to nature, but also Abu Dhabi’s growing appeal as an international destination.”

This clearly illustrates that customers are looking for service providers who look to pamper and value them by offering them a luxurious experience with high quality service, keeping the customer at the center of the value offering.