NBAD renovates channels and customer touch points for better service experience

The National Bank of Abu Dhabi (NBAD) in an attempt to enhance customer experience, has planned an upgrade of all its channels and customer touch points. The bank plans to revamp its branch experience, along with online banking, mobile banking and ATM services.

In the first phase of branch renovation, 26 branches and cash offices serving more than 100,000 NBAD customers will be completed before April of this year.

The bank inaugurated Al Ittihad and Al Bateen branches and is set to re-open Al Shahama Branch and Madinat Zayed Tower. Additionally, the bank plans to renovate more branches across its network in the future.

Alex Thursby, Group Chief Executive Officer of NBAD said that with the rapid change in technology and keeping in perspective the needs of the customers, the bank aims to revamp and upgrade all customer touch points for enabling better service experiences for customers. He said that the bank recently launched its new and interactive website with Mobile Banking Application in the pipeline. He reaffirmed the bank’s commitment to ensure premium customer experience.

Abdulla Bin Khalaf Al Otaiba, Senior Managing Director and Group Head of Global Retail & Commercial said that NBAD is working towards making the banking experience convenient and better for the customers. He said that branches and cash offices are being renovated to meet the changing customer needs. He added that the bank’s philosophy dictates provision of premium, value added services, including financial advice and assistance of any form.