As much as the companies realize the significance of customer-centricity in driving profits and growth, they must also understand that emotions, feelings and meaningful engagement are the crux of great customer experience. Keeping such experiences consistently up would lead to customer loyalty and evangelism. “Delivering memorable customer experiences today can go a long way towards creating emotional currency, which in turn translates into valuable financial currency,” said Bob Gappa, Founder and CEO of Management 2000.
A survey by PWC shows that 90% of US companies have already taken the plunge to devise and strengthen customer and client engagement programs and are constantly investing and prioritizing to create customer-centric culture at organizations. However, latest studies show that customer-centricity would never succeed unless it’s deeply rooted in every facet of organizations. Numerical assessment of customer-centric development was found to be an eminent feature of the most successful systems. Apart from emotional intelligence, the customer-centric approach also involves empowerment of front line employees, who frequently interact with customers, and also giving them the ownership of the customer experience. “Creating a customer centric culture requires investment and commitment on the part of the leadership. Getting it right means delivering meaningful experiences both for employees and customers, resulting in employees who believe your company is a great place to work and customers who believe your business is a great place to spend money,” said Hussein Murad, Managing Director for Management 2000 in the Middle East.
Dubai, UAE, 15th April 2022: Dubai will play host to healthcare innovation leaders at the inaugural EMERGE GHI event, to be held at the Conrad Dubai on May 24th and 25th. The event connects the most innovative ideas in healthcare with...Read More
Dubai, U.A.E. - Careem, the leading application based car booking service has become the first in the Middle East region to make use of Twitter Customer Feedback Tool to improve the experience offered to customers. With Twitter Customer Feedback, people...Read More
For the first time in Dubai, Abu Dhabi Islamic Bank (ADIB) one of the leading banks in UAE has partnered with NCR Corporation, a leading company in omni-channel solutions to provide voice-activation technology on its ATM machines across UAE. This...Read More