MasterCard will soon open its first processing center in Dubai serving customers in the Middle East and North Africa (MENA). The center will provide services such as debit and prepaid processing, fraud risk services, customer care and analytics.

Speaking on the occasion, President of MasterCard Global Processing Cathy McCaul highlighted the company’s global expansion policy and focus towards customer service, “The MasterCard Processing Centre is a continuation of our global strategy to expand the company’s processing presence in high growth markets, bringing solutions closer to customers. By harnessing our global expertise, and using that to address specific market needs, we will have the ability to provide customers with integrated issuer and acquirer processing services using a state-of-the-art platform. There is a particular need for this in emerging markets where the rapid change in products and the growth in electronic payments challenge the capacity, security and capability of existing systems.”

The new processing center will not only provide customers with convenient payment solution but will also help deliver rich behavioral analytics revealing new insights into consumer spending patterns.

Raghu Malhotra, division president, for MasterCard Middle East and North Africa said: “As consumers continue to embrace electronic payments, MasterCard Processing will ensure partners are well positioned to respond to evolving demands and allow them to offer the most advanced products and services.”