Ali Raza (September 17, 2015)
Emirates NBD has revealed that it has started to offer select banking services to its customers via the social networking website, Twitter. With this announcement, Emirates NBD has become the first bank in the region to offer banking services via Twitter.
The new service will significantly add to the customer experience enabling customers to enquire about their current or savings accounts along with credit cards by simply tweeting to the bank.
Furthermore, customers can ask the bank for balance enquiry, preceding month’s e-statement and the last five transactions. According to a statement, NBD will respond to these queries by sending direct messages to customers in order to safeguard their privacy.
Speaking on this occasion, Suvo Sarkar who is the Senior Executive Vice President & Group Head – Retail Banking and Wealth Management for Emirates NBD said that today their customers have developed a great affinity for mobile apps and social media. This is the reason for introducing a new banking solution to make their services more accessible and fun for customers.
Initially, the new service will be available only through invitations. The bank also revealed that it has plans to increase the number of transactions as well as services. In addition, it is also looking to offer similar services on other platforms in the coming days.
Emirates NBD is already using its social platforms to interact with its clients and resolve their issues. The financial institution has more than 65,000 followers on Twitter, while its Facebook page has more than 410,000 ‘Likes’ on it.
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