There has been an air of excitement within the hospitality sector in Dubai. Boasting an occupancy rate of over 87%, Dubai has already become a premium tourist destination in the world. The hosting of World Expo 2020, has led to more ambitious targets for growth with the expected rooms available to double between 2013 and 2020. With the economic growth expected to stay around 3.8% and global tourist demand hitting a plateau, hotels and resorts would need to work out strategies which can attract tourists throughout the year. The report looks at growing trends within the hospitality industry in Dubai, and will focus on service delivery and client relationship management to ensure higher return visits, especially in terms of business tourists, which is necessary for the growth and prosperity of the hospitality industry.