Abu Dhabi Commercial Bank (ADCB) has once again been named the “Best Retail bank in the UAE” for the sixth time in a row by The Asian Banker.

ADCB was given the award at the Retail Financial Services 2014 Awards ceremony which was hosted in collaboration with the Excellence in Retail Financial Services Convention, a leading retail banking event in the area. The event took place at the Shangri-La Hotel, Sydney, Australia.

Arup Mukhopadhyay, Executive Vice President and Head of Consumer Banking at ADCB, said “We are honored to receive this award for the sixth year. This prestigious award emphasizes ADCB’s success in raising the benchmark for retail banking in the region and acknowledges the array on initiatives implemented to enhance customer experience and shareholder value. We look forward to building on this success in 2014 and beyond.”

ADCB has focused on understanding customer problems as well as the feedback provided on their experiences with the company. ADCB has also adopted the Net Promoter Score (NPS) and Customer Life Time Value (CLV) in 2013, to measure customer engagement. ADCB is looking to improve the customer experience and work towards quality customer service delivery.