In order to render superior customer service, Commercial Bank International (CBI) has rebranded its corporate identity and has also launched multiple new loan products.

Commercial Bank International (CBI) has implemented a number of key initiatives as it strives for greater customer satisfaction. The first of these was to embark on a total rebranding exercise, which saw all the branches and ATM’s across the country rebranded with a new logo and corporate identity. During this time, the Bank also launched a range of new products, including a new Auto Loan product, a revised Home Loan product a new Credit and Debit card suite of products and seven new Bancassurance products amongst others.

Kris Babicci, CEO Commercial Bank International said, “Customer Service is at the heart of everything we do and we want to ensure our customers get the best possible service each time they visit us across all our touch points. We are investing in training our staff continuously to exceed service expectations across all our banking channels.”

In an effort to improve the overall capability of staff and to ensure winning customer service, the Bank has invested heavily in frequent training for all Sales and Call Centre Staff. This led to significant progress in improving customer service and quality standards.

Recently, CBI released a survey showing that people who are satisfied with their financial services partner are also satisfied with their finances. According to the survey, 67% of consumers who are happy with their bank report that they have low or no financial stress and more than half are optimistic on their financial future. Customers also indicated that they prefer uncomplicated products with no hidden fees. Of those surveyed, 82% appreciated friendly service, 62% wanted easy to navigate on line banking and 60% want convenient products.

In 2014, the CBI team will continue to develop and build deeper customer relationships by offering innovative, customer focused and segment relevant products and services. The bank also intends to grow its retail franchise by opening a number of new branches in key locations across the UAE in 2014.

Press Release by Commercial Bank International (CBI), a local bank in the United Arab Emirates.