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An Easy Guide for Businesses to Run Social Media Campaign

Usman Ghani (October 2, 2015)

With the growing popularity of social media, focusing on social networking sites has become a necessity for businesses. According to Social Media Examiner, 83% of marketers believe that social media is vital for their business. However, a company needs to identify and target across the right social media channels, setting specific goals. Every post online … Continue reading An Easy Guide for Businesses to Run Social Media Campaign

4 Easy Ways to Improve Customer Service Experience

Usman Ghani (October 1, 2015)

In recent years, customer service has become one of the most important aspects of running a successful business. Many companies find themselves competing on the quality of customer service delivered. Businesses are always on the lookout for ideas to enhance the experience for customers, ensuring that the time spent interacting with the company is pleasant. … Continue reading 4 Easy Ways to Improve Customer Service Experience

6 Things Digital Customers Expect from Every Business

Usman Ghani (September 29, 2015)

The key to survival in an evolving digital environment is to understand the expectations of digital customers and to keep pace with their needs and preferences. Tech savvy customers of today want innovative and quick customer service. Therefore, if you want to win over digital customers you need to offer services which involve the smart … Continue reading 6 Things Digital Customers Expect from Every Business

5 Ideas for Stores Selling Women’s Accessories to Attract More Customers

Usman Ghani (September 28, 2015)

Successfully running a store which sells accessories for women can be a challenging endeavor. You might be witnessing a decline in sales or difficulty in attracting new customers. What are the essentials that your store needs to focus on in order to appeal to your customer base? How can you ensure repeat business and grow … Continue reading 5 Ideas for Stores Selling Women’s Accessories to Attract More Customers

6 Tips for Home Based Businesses to Acquire and Retain Customers

Usman Ghani (September 22, 2015)

Many entrepreneurs are running their business ventures from home, considering factors such as convenience and cost saving. While having a business setup within the confines of your home seems like an advantage as it saves you money, attracting and retaining customers becomes all the way more challenging. Whether you are running a bakery from home … Continue reading 6 Tips for Home Based Businesses to Acquire and Retain Customers

Creating Work-Life Balance for Customer Service Employees

Usman Ghani (September 18, 2015)

The perfect work-life balance is created when people feel satisfied about the time division between work and leisure. If employees feel that work takes too much of their time, leaving only a few hours to spend with family, it creates a feeling of resentment.Low morale and alarmingly low satisfaction levels leads to lack of commitment, … Continue reading Creating Work-Life Balance for Customer Service Employees

Return Policy: Is Yours Helping You Retain Customers?

Usman Ghani (September 17, 2015)

Customers are an asset for any business. In order to ensure that customers keep coming back to you, customer-friendly policies need to be devised. A flexible return policy is one of the factors considered vital for providing a pleasant experience. Being accommodating towards your customers ensures long-term benefits such as customer loyalty and strengthens brand … Continue reading Return Policy: Is Yours Helping You Retain Customers?

6 Ways of Gauging How Your Customers Perceive You

Usman Ghani (September 15, 2015)

Your customers might be switching to a competitor without letting you know the issues they had with your product/service. The main reason why customers feel reluctant giving feedback or reporting complaints/issues is the time consuming and complicated procedures and policies. Most customers find it easier to walk away from a business if they are not … Continue reading 6 Ways of Gauging How Your Customers Perceive You

5 Ideas to Bridge the Generation Gap between Customers and Representatives

Usman Ghani (September 10, 2015)

Many businesses are faced with the problem of attracting and retaining millennial customers. According to Millennial Week 2014, out of the total world population, 1.8 billion are Millennials. The same report states that 7 out of 10 Millennials think it is their responsibility to share feedback with companies after having a good or bad experience. … Continue reading 5 Ideas to Bridge the Generation Gap between Customers and Representatives

5 Ways Bus Service Companies Can Offer Customers a Unique Travel Experience

Murtaza Yacoob (September 9, 2015)

Bus travel is considered a convenient and reasonable means of travelling by many commuters from one city to another. Although bus services have been around for ages now, customers always have to settle with the standard so called perks that travelling on a bus offers on long journeys, or at least what companies ‘think’ the … Continue reading 5 Ways Bus Service Companies Can Offer Customers a Unique Travel Experience