The brand opened a new store at Yas Mall Abu Dhabi, where it will exhibit its modern style jewelry.

Damas has established itself as one of the most prominent Jeweler and watch retailer in the Middle East. With more than a hundred years of experience, the brand has a large number of customers who are loyal to the brand because of product quality, innovative designs and unique craftsmanship. The new store will feature diamonds and other precious gemstones which are in-house designs and a wide selection from other international brands as well.

The store is designed to deliver premium customer service experience and a luxurious ambiance. Damas believes in word-of-mouth publicity, which is why customers are considered an important asset of the company. The brand aims to strengthen relationship with its customers through improving customer experience. The new store will display all prominent brands such as Farfasha, Vera, Orana, Solana, Frasha, Spring, Roberto Coin, Fope, Marco Bicego and Louis Moinet.

Kevin Ryan, Retail Director at Damas said that the company is delighted to witness the unprecedented growth the brand is currently experiencing. He thanked the customers of Damas, who have always appreciated the quality and experience offered at the Damas stores. He expressed confidence in the success of the new store at Yas Mall, reiterating the need to offer high quality customer experience.