The Emirates Identity Authority has received the Arab Excellence Awards Academy’s “Excellence Shield” for the E-transactions category. The award was accepted by Nasser Al Mazrouei, Executive Director of Service Centers Operations, at the Award Ceremony on Tuesday.

The Emirates Identity Authority’s attempt at improving their service quality and transformation towards M-government in the UAE has been appreciated and valued. The award was given because of the seamless experience of e-payment through the ID card for banking and other financial platforms.

The new system has reduced the effort and troubles of using the previous ID card, resulting in a smoother customer experience, by eliminating the need of multiple documents and verification for people.