“Brand Dubai” To Increase the Flow of Inbound Customers Traveling To the Emirate

HH Sheikh Mohammed bin Rashid Al Maktoum has introduced a new law establishing a new body called the Dubai Corporation for Tourism and Commerce Marketing (DCTCM).

The corporation will work in affiliation with Department of Tourism and Commerce Marketing (DTCM) and encourage the marketing and promotion of the Emirates of Dubai.

DCTCM will take charge of promoting the Dubai brand and focusing on marketing the tourism industry along with the various services it provides, such as luxurious resorts, facilities and outclass hospitality services that enhance the overall customer experience of tourists visiting Dubai.

The provided statement said that the corporation will be taking charge of advertising the products and customer facilities through hosting exhibitions, events, festivals, social media, digital marketing and commercial shows etc.

Establishment and promotion through this platform will further brand Dubai as a travel destination for customers to come and experience a quality holiday or travel destination, where they can find everything and anything they are looking for.

“The establishment of the new Dubai Corporation for Tourism and Commerce Marketing by His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, will ensure that there is an entity dedicated to working with private and public sector entities to market and promote Dubai’s position as a leading international city around the world,” said Helal Saeed Almarri, director general of DTCM.

“In the lead up to 2020, there is a need for us to continue to develop and enhance our tourism and trade marketing and compete as peers with the world’s leading global cities. The creation of the Corporation and the focus it will provide to the marketing and promotion of Dubai will enhance coordination of activities and help to amplify our efforts to promote the strengths and diversity of our city globally,” he added.