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How to Build a Lasting Relationship with Customers by Valuing Their Time

Usman Ghani (July 27, 2015)

Do you want a strong and lifelong relationship with your customers? Are you striving hard to earn brand loyalty? An important factor for winning the trust of customers is respecting their time. Customers these days are weary of customer service wait time, waiting to get served, waiting to get their complaints registered, waiting to get … Continue reading How to Build a Lasting Relationship with Customers by Valuing Their Time

3 Essentials for the Front Desk Staff

Usman Ghani (July 23, 2015)

The front desk is the face of every organization as it makes the first contact with customers. A team of efficient front desk staff sets a positive tone for your company by providing initial services which make clients feel welcome every time they call you or walk through your doors. Every business should provide its … Continue reading 3 Essentials for the Front Desk Staff

5 Cost Efficient Customer Acquisition Strategies That Actually Work

Usman Ghani (July 22, 2015)

Whether you are a startup or running a thriving business, the most common advice that you would get regarding customer acquisition is to spend a substantial amount on advertising and marketing. While this approach may have worked well for many businesses in the past, today’s digital business world is all about reaching out to customers … Continue reading 5 Cost Efficient Customer Acquisition Strategies That Actually Work

Steps for Improving Customer Journey for Online Shoppers

Usman Ghani (July 21, 2015)

All businesses want to ensure that the customer journey is smooth, convenient and provides a pleasant overall experience for the customers. Many businesses deploy customer journey maps to facilitate strategic business decisions which have a focus on the design and flow of customer experience. Importance of Customer Journey Mapping In order for businesses to better … Continue reading Steps for Improving Customer Journey for Online Shoppers

6 Tips on Improving Customer Care for Dental Patients

Usman Ghani (July 15, 2015)

Having a customer-centric approach is essential for the healthcare industry. In order to achieve this, a strategy should be developed which goes beyond simply ensuring that your staff builds strong relationships with patients. For those working in the dental industry it is important to make sure that your clinic offers additional value to your patients … Continue reading 6 Tips on Improving Customer Care for Dental Patients

How to Reach Out to Silent Customers and Improve their Experience

Usman Ghani (July 14, 2015)

Silent customers are those who do not make complaints when they experience bad customer service. According to 1Financial Training Services, 96% of the unhappy customers do not complain and out of those 91% leave the company and never come back. Silent customers might not convey their problems to the company but they do voice their … Continue reading How to Reach Out to Silent Customers and Improve their Experience

6 Body Language Secrets for Increasing Customer Satisfaction Level

Usman Ghani (July 13, 2015)

Customers these days are very perceptive and emotionally intelligent, they can tell if a customer service representative is faking a smile or deliberately avoiding eye contact during a conversation. Research reveals that 60-90 % of everyday communication is nonverbal; body language is the most vital aspect of nonverbal communication that businesses can’t ignore. A cheerful … Continue reading 6 Body Language Secrets for Increasing Customer Satisfaction Level

Tips for Improving Customer Service at Gas Stations

Usman Ghani (July 8, 2015)

Being in the competitive gas station industry means that you should have a holistic approach to customer service. It is important that your strategies revolve entirely around customers if you expect them to keep coming back to you. For example, your attendants should politely greet your clients, fill up their gas tanks, clean their windshields, … Continue reading Tips for Improving Customer Service at Gas Stations

How Transparency Can Help Build a Lasting Relationship with Customers

Usman Ghani (July 7, 2015)

One of the most important aspects of building a brand name and winning over the trust of customers is transparency. For a business, transparency involves being open about the operations of a company and sharing all relevant information with customers and other stakeholders. The globalized business world revolves around competitive marketing approach, which means that … Continue reading How Transparency Can Help Build a Lasting Relationship with Customers

5 Ways to Encourage Word of Mouth Advertising from Customers

Usman Ghani (July 6, 2015)

A decade ago, word of mouth advertising was considered the most promising and inexpensive approach for businesses to drive sales. While the dynamics of businesses have changed in the digital era, word of mouth marketing is still the most effective way for acquiring new customers and boosting sales. According to a survey conducted by Verizon … Continue reading 5 Ways to Encourage Word of Mouth Advertising from Customers