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Customer Relationship Management Strategies in the Digital Age

Usman Ghani (March 2, 2016)

Businesses strive to develop and maintain meaningful, long-term relationships with their customers in order to benefit from repeat sales and word-of-mouth marketing for the company and their products. Customer Relationship Management (CRM) is a fundamental aspect for delivering quality customer service. Customer relationship management is a technique widely used by businesses to analyze and interact … Continue reading Customer Relationship Management Strategies in the Digital Age

5 Ways to Gauge if Customers are Being Served the Right Way

Usman Ghani (February 29, 2016)

Customer service is a key factor for the success or failure of a business. A bad customer service experience not only results in loss of customers but also leads to negative brand image that causes irreparable damage. Statistics reveal that customers are four times likely to switch a brand because of poor service experience as … Continue reading 5 Ways to Gauge if Customers are Being Served the Right Way

3 Basics for Breaking the Ice with New Customers

Usman Ghani (February 26, 2016)

New customers are important for every business and in order to familiarize them with your brand, it is vital that you make them feel welcomed from the very beginning of their interaction with you. According to research, the first impression is created in the first few seconds of contact. Taking this into account, you must … Continue reading 3 Basics for Breaking the Ice with New Customers

5 Skills Every Customer Service Representative Should Have

Usman Ghani (February 24, 2016)

For customer service representatives, there are certain skills which are required for them to be able to perform well and go the extra mile. Without these skills, companies are at risk of losing their customers and finding themselves in tricky and embarrassing situations. Customer service representatives have a tough job since they have to represent … Continue reading 5 Skills Every Customer Service Representative Should Have

5 Simple Ways to Achieve Customer Service Excellence

Usman Ghani (February 23, 2016)

For delivering exceptional customer service you need to be enthusiastic and committed towards serving customers. Putting in every possible effort to delight customers and creating an amazing experience for them is the first step towards delivering customer service excellence. Promoting a culture of customer-centricity in your organization and making every customer feel valued can go … Continue reading 5 Simple Ways to Achieve Customer Service Excellence

4 Ways to Make Your Customers Feel Valued

Usman Ghani (February 18, 2016)

How do you show customers that you care about them? How can you make them feel valued so that they are compelled to return to your company? According to a study by NewVoice, 53% of customers who feel unappreciated switch brands. Meeting the needs of customers and always going a step further to exceed their … Continue reading 4 Ways to Make Your Customers Feel Valued

Measuring Customer Service Effectiveness

Usman Ghani (February 17, 2016)

Offering quality customer service is an important factor for the success of any business. Being able to effectively measure customer service will enable companies to improve customer experience in the long-run. Assessing customer service acts as the stepping stone towards providing excellent customer experience on all fronts in a consistent manner and helps businesses fix … Continue reading Measuring Customer Service Effectiveness

5 Easy Ways to Develop Your Customer Experience Training Program

Usman Ghani (February 16, 2016)

The success or failure of a business primarily depends on the kind of service experience delivered to customers. In order to enhance customer satisfaction and loyalty, you need to devise effective customer experience training programs for your employees. Without developing and improving the skills of your employees, you are not likely to make any difference … Continue reading 5 Easy Ways to Develop Your Customer Experience Training Program

How to Train Your CSRs

Usman Ghani (February 11, 2016)

The perfect employee is created, not recruited. Out of every opportunity that you get, taking it from a tentative feat to definitive success is your job! Same is the case with your employees. If you’re hiring people based on the criteria that has been set for your business and then immediately start expecting results, you’re … Continue reading How to Train Your CSRs

Creating a Culture of Customer-Centricity

Usman Ghani (February 10, 2016)

In today’s business world, the balance of power has shifted towards customers, who now have a multitude of products and services to choose from, which must act as a cue for companies to embrace and promote a culture of customer-centricity. Ignoring the need to focus on being customer-centric can lead to tumbling sales and loss … Continue reading Creating a Culture of Customer-Centricity