Usman Ghani (November 21, 2016)
New entrepreneurs are often faced with challenges as they try to grow the business and come across different kinds of customers. However, if you understand the basics, learn the dynamics of exceptional customer service and how to achieve that, you will be able to build a strong foundation for your business. Make sure you’re doing your best to meet your customers’ needs. Gauge their reaction and evolve your service accordingly, work hard on your relationship building and provide them proactive customer support across all channels. Here are some tips that will help you provide better customer experience to grow your business.
Make sure to be at your best with all clients. Teach your customer service staff the importance of acting polite and friendly. Always greet customers with a smile, and make sure that you’re doing your best to improve the overall experience for them by ensuring your service is quick, efficient and top notch, and your products are high quality. There should be no unanticipated delays in delivery and responses, and their overall experience should reflect the idea of “value for money.” If you slack in any of these aspects, your clients will immediately sense it and their satisfaction levels will go down, adversely impacting the reputation of your newly launched business.
The most important decision that you make is hiring the right people for the job with the essential customer service skills. If your staff is unable to detect subtle hints that your client is unhappy with your service or product, and do something about it, your support department will become inefficient and customer turnover will increase. Look for people who are emotionally intelligent and perceptive, and develop proper screening processes for hiring. You should also introduce elaborate training programs for your staff, and teach them all they need to know about the essentials of good service. They should be instructed and taught how to think outside the box, and cater to all sorts of clients with efficient problem solving and damage control measures. They should also be trained to handle difficult situations and make the best out of them by improvising and putting in extra effort to ensure client satisfaction.
As a new entrepreneur, you must understand the significance of relationship building with clients. Starting with initial interaction till post-purchase period, make sure you are strengthening your relationship with the client at every step. Offer them personalized support, and go the extra mile for those unsatisfied with your business. Encourage clients to give feedback and immediately get it implemented in your processes, to ensure maximum satisfaction. Let them know that they are important to you, and express it with your attitude and service. Your customer support should be exceptionally proactive, and follow-up emails should be shared with clients who have purchased from you, along with greetings on special occasions.
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