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Evolving Car-Rental Market in UAE: The Internet, & Hertz’s Social CRM Focus

Usman Ghani (December 19, 2012)

The fact that the UAE is prone to a high-number of tourists and expats, it’s not just a tourism treasure-troves, but also a gold-mine for the complimenting industries such as car-rental. With an 88% expat presence, one of the highest in the world, along with the large number of business travellers who regularly jet to … Continue reading Evolving Car-Rental Market in UAE: The Internet, & Hertz’s Social CRM Focus

The Right CMO Approach for the Gulf Market

Usman Ghani (December 19, 2012)

Emerging markets are opportunity havens for multi-nationals, not just because of the fact that a raw market usually constitutes huge revenues, but also because of the room to try out marketing experiments that results in critical intelligence for future decision-making. The Gulf, backed by oil-revenues and consumer confidence that is unparalleled by any region in … Continue reading The Right CMO Approach for the Gulf Market

Tracking Emirati Customer Demographics Through Predictive Analytics

Usman Ghani (December 18, 2012)

Having the real-time ability to predict what consumers want is the difference between those who exceed sales expectations, and those who barely manage to make the cut. Customer analytics is playing a huge role in profiling consumer behavior for decision-makers in a technology-centric marketing environment. And it’s not just sales strategies, but ultimately the consumer … Continue reading Tracking Emirati Customer Demographics Through Predictive Analytics

Get the Word Out! Using Social Media for ‘Social CRM’ in the Gulf

Usman Ghani (December 18, 2012)

With entire customer bases, spread out over countries, or even continents, having the ability to share reviews and opinions with a few keyboard taps or mouse clicks, this virtual ability has given birth to the ‘social consumer’. A consumer who can affect the image or branding of a company or product in real-time, with either … Continue reading Get the Word Out! Using Social Media for ‘Social CRM’ in the Gulf

Dubai Duty Free: The Perfect Retail Model

Usman Ghani (December 18, 2012)

Dubai Duty Free is one of the world’s largest single operating travel retailers. Since the start of the festival or the initiation of the whole program, the Dubai Duty free (DDf) has expanded massively as a travel retailer as well as an event in itself. The most astounding feat that the entity has managed to … Continue reading Dubai Duty Free: The Perfect Retail Model

Reaching UAE’s Digital Consumer in the Digital Age

Usman Ghani (December 17, 2012)

Whatever the region, or whatever the market, there is one established fact that bears all the hallmarks of a technology-centric world. The coming of the digital age, as it has made its presence felt elsewhere, is landing with supersonic resonance in the UAE, and the market is feeling the ripples every day. The “digital consumer” … Continue reading Reaching UAE’s Digital Consumer in the Digital Age

The Beginning of War on Cyber Terrorism

Usman Ghani (December 17, 2012)

Apart from inflation, hunger and poverty, cyber terrorism is yet another thing that would be keeping world leaders up at night. There have been many revelations of cyber-attacks in the Middle East earlier. Like when recently 30,000 workstations at Saudi Aramco were disabled with an aim to stop the flow of oil and gas to … Continue reading The Beginning of War on Cyber Terrorism

Dubai’s New Mega Projects Raise Eyebrows

Usman Ghani (December 17, 2012)

Recently a couple of mega projects were announced in Dubai which can be seen as a flash back of the olden days. One cannot help but be pessimistic about the newly found confidence in the real estate market after the crash of 2007. The few ‘high-profile’ projects that were announced in the recent weeks by … Continue reading Dubai’s New Mega Projects Raise Eyebrows

The “Outside In” Approach to Service Excellence Amidst UAE’s Retail Boom

Usman Ghani (December 16, 2012)

Looking from a customer intelligence perspective, the old adage of ‘know more, sell more’ goes hand-in-hand with it. Having opportunities come your way is one thing, but turning opportunities into results is an entire science. And the concept integrates perfectly with Emirates’ retail sector, a segment where sales figures are on the track to hit … Continue reading The “Outside In” Approach to Service Excellence Amidst UAE’s Retail Boom

Internet Governance in Flux

Usman Ghani (December 14, 2012)

Kicking off 12-day long deliberations in Dubai, about 193 countries are gathered to renegotiate ITU treaty at The World Conference of International Communications (WCIT-12). Although drafted in 1988, the treaty is now being revised to catch up with the rapid transformations brought on by current telecom usage reinforced by international telecommunications regulations. However, UN organizers … Continue reading Internet Governance in Flux