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The Meet ICT Conference promises to, once again, bring together leading ICT professionals as well as service providers in Bahrain.

Which particular elements best define a hotel? Most people have their unique perception of what constitutes a luxurious hotel experience. For some guests, it’s the gourmet chocolate on the pillow while for others its the 24/7 room service facility.  Similarly, every company in the hospitality industry has its own special way of providing their guests … Continue reading Redefining The Guest Experience For Hotels

“Do you have this shirt available but in an extra-extra small?” This question, or any variant of it, is familiar territory for a professional working in a retail organisation. Inevitably, there will be a customer (or a potential customer) looking for something out of the ordinary. Such requests rely upon specialised knowledge and attention that can … Continue reading How Training Impacts The Shopping Experience

When it comes to quality customer service, a key objective is to have a complete understanding of the customer as well as their needs and wants. Beyond the superficial aspects, such as whether they can financially afford a product or a service, a business must also understand the customer’s fears and aspirations. A well-researched customer persona … Continue reading Mixed Messages: Interpreting Body Language On The Sales Floor

Daniel Baiduc, Country Manager – U.A.E. at Morgan International, discusses the relationship between possessing a deep understanding of your customer and providing them with an optimal customer experience.