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The Importance of Customer Relationship Management

(August 3, 2016)

Customer relationship management is one of the most important aspects of effective customer service. Although the role of client relationship has drastically changed over the past few years due to the popularity of communication channels such as social networks but building personal relationships with clients is still important in order to create more value for them. Companies can … Continue reading The Importance of Customer Relationship Management

Essential Qualities to Look for in a Customer Success Manager

(August 1, 2016)

A customer success manager is not only responsible for catering to clients’ needs and enhancing the service experience but he/she is also involved in the sales process and building client relationships. Therefore, while hiring a CSM, you need to look out for the right mix of skills. He/she should have the passion for customer service … Continue reading Essential Qualities to Look for in a Customer Success Manager

3 Reasons Why Understanding Psychology Helps You Improve Customer Experience

(July 28, 2016)

In order to give your customers something to remember, you must first understand what they want. At the very core, business is not all that different from psychology. Both go hand in hand, as they involve understanding human behavior, the likes and dislikes of people, emotional triggers and expectations. Serving customers is closely linked to acquiring knowledge … Continue reading 3 Reasons Why Understanding Psychology Helps You Improve Customer Experience

5 Common Misconceptions About Customer Experience

(July 26, 2016)

Delivering an amazing service experience is certainly the top priority of every business these days. However, in order to create a delightful customer experience, you need to place your clients’ needs and satisfaction ahead of everything. Many businesses invest more in acquiring clients than spending on offering an exceptional service to retain them. There are … Continue reading 5 Common Misconceptions About Customer Experience

5 Useful Tips on Developing a Loyal Customer Base

(July 22, 2016)

Every business strives to gain customer loyalty since it leads to recurrent purchases. It is important to note that businesses with a loyal client base spend less on persuasive marketing because their clients are willing to purchase their products and services anyway. In today’s competitive environment it is difficult for businesses to maintain loyalty as … Continue reading 5 Useful Tips on Developing a Loyal Customer Base