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A decade ago, word of mouth advertising was considered the most promising and inexpensive approach for businesses to drive sales. While the dynamics of businesses have changed in the digital era, word of mouth marketing is still the most effective way for acquiring new customers and boosting sales. According to a survey conducted by Verizon … Continue reading 5 Ways to Encourage Word of Mouth Advertising from Customers

As more and more people become health conscious, there is a growing demand for fitness centres and health clubs. However, gym members expect a certain level of customer service since they are investing their time and money on a regular basis. The fitness industry can do a lot better if they pay attention to the … Continue reading 6 Ways Gyms Can Improve Customer Experience

Emirates Airline has now introduced the all new customized transfer shuttles on the route between Dubai International Airport to and from Al Ain and Abu Dhabi. The brand new coaches are painted in the classic Emirates A380 livery. The introduction of the new coaches will significantly enhance customers’ travelling experience since the award-winning sleek coaches … Continue reading Emirates to Enhance Customers’ Travelling Experience with New Airport Shuttle Coaches

Technological evolution has changed the way customers shop, communicate and acquire various services. Gadgets have become deeply ingrained in our daily routines from personal computers to smart watches to digital tablets and reading devices, customers are depending more and more on technology to make their experiences hassle-free and convenient. Technological advancements have also enabled businesses … Continue reading How Technology is Changing Customer Service Expectations

UAE’s leading telecom operator, Etisalat and National Bank of Abu Dhabi (NBAD), have joined hands to introduce the first-of-its-kind Mobile Cashier service across the country. The mobile POS solution for business customers will enable them to proficiently accept payments through prepaid, credit or debit cards and handle cash transactions via their mobile phones. This will … Continue reading Etisalat and NBAD Join Hands to Deliver Mobile Cashier Service for Business Customers in UAE