Mr. Osman Sultan, Chief Executive Officer of du, addressed GSMA Mobile 360 Series at GITEX Technology Week 2014. He explained  how ‘Smart’ technologies have changed from ‘unshared certainties’ of the past to the integrated world of today, where product and services are designed, considering consumer needs and demands.  Moreover, Sultan mentioned the fact that the customer is king now and all the innovations in future are going to be driven by customers as per their demands.