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How Training Impacts The Shopping Experience

Usman Ghani (March 15, 2019)

“Do you have this shirt available but in an extra-extra small?” This question, or any variant of it, is familiar territory for a professional working in a retail organisation. Inevitably, there will be a customer (or a potential customer) looking for something out of the ordinary. Such requests rely upon specialised knowledge and attention that can … Continue reading How Training Impacts The Shopping Experience

Mixed Messages: Interpreting Body Language On The Sales Floor

Usman Ghani (February 19, 2019)

When it comes to quality customer service, a key objective is to have a complete understanding of the customer as well as their needs and wants. Beyond the superficial aspects, such as whether they can financially afford a product or a service, a business must also understand the customer’s fears and aspirations. A well-researched customer persona … Continue reading Mixed Messages: Interpreting Body Language On The Sales Floor

In Focus: Morgan International

Usman Ghani (March 20, 2019)

Daniel Baiduc, Country Manager – U.A.E. at Morgan International, discusses the relationship between possessing a deep understanding of your customer and providing them with an optimal customer experience.