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Keeping your customer satisfied is the ultimate goal of every business. However, with intense competition, demanding customers and advancements in technology, retaining clients is a big challenge. With so many substitutes in the market and low switching costs, consumers are often willing to try a new brand. The marketing mix which constitutes the product, price, … Continue reading Mystery Shopping – The Mystery Has Been Revealed!

MasterCard has unveiled MasterPass which offers a convenient and secure way to make payments online. The residents of the United Arab Emirates will now be able to enjoy a speedy and secure solution for online payments. MasterCard is collaborating with three local banks: RAK Bank, Mashreq Bank and Emirates NBD for this service. Digital wallets … Continue reading MasterCard Introduces MasterPass for Customers in UAE

Genesys which provides customer experience and contact center solutions, has announced that Etisalat Misr which is Egypt’s leading mobile telecom provider, has achieved remarkable results in customer engagement after implementing the outbound Interactive Voice Response (IVR) system from Genesys. The use of proactive notification outbound IVR deployed on Etisalat’s Cloud, which is the largest private … Continue reading Etisalat Misr Launches Largest Outbound Private Cloud IVR

Abu Dhabi Education Council has announced the introduction of a new service which will enable individuals to receive their certificates and other academic related documents without having to visit Abu Dhabi Education Council’s (ADEC’s) office. The new service offers convenience for clients, since they would get the documents delivered to their doorstep thus saving time … Continue reading ADEC Introduces New Service for Customers

The competition between companies over customer loyalty has never been as challenging and driven as it is in today’s era. The trend of rising technology and increasing role of the digital world has changed the dynamics of all interactions, and especially that of customer service. Technological Advancements The last few years have seen a rapid … Continue reading The Growing Demand of Digital Customer Service