Author

Evolving Car-Rental Market in UAE: The Internet, & Hertz’s Social CRM Focus

(December 19, 2012)

The fact that the UAE is prone to a high-number of tourists and expats, it’s not just a tourism treasure-troves, but also a gold-mine for the complimenting industries such as car-rental. With an 88% expat presence, one of the highest in the world, along with the large number of business travellers who regularly jet to … Continue reading Evolving Car-Rental Market in UAE: The Internet, & Hertz’s Social CRM Focus

The Right CMO Approach for the Gulf Market

(December 19, 2012)

Emerging markets are opportunity havens for multi-nationals, not just because of the fact that a raw market usually constitutes huge revenues, but also because of the room to try out marketing experiments that results in critical intelligence for future decision-making. The Gulf, backed by oil-revenues and consumer confidence that is unparalleled by any region in … Continue reading The Right CMO Approach for the Gulf Market

Tracking Emirati Customer Demographics Through Predictive Analytics

(December 18, 2012)

Having the real-time ability to predict what consumers want is the difference between those who exceed sales expectations, and those who barely manage to make the cut. Customer analytics is playing a huge role in profiling consumer behavior for decision-makers in a technology-centric marketing environment. And it’s not just sales strategies, but ultimately the consumer … Continue reading Tracking Emirati Customer Demographics Through Predictive Analytics

Get the Word Out! Using Social Media for ‘Social CRM’ in the Gulf

(December 18, 2012)

With entire customer bases, spread out over countries, or even continents, having the ability to share reviews and opinions with a few keyboard taps or mouse clicks, this virtual ability has given birth to the ‘social consumer’. A consumer who can affect the image or branding of a company or product in real-time, with either … Continue reading Get the Word Out! Using Social Media for ‘Social CRM’ in the Gulf

Dubai Duty Free: The Perfect Retail Model

(December 18, 2012)

Dubai Duty Free is one of the world’s largest single operating travel retailers. Since the start of the festival or the initiation of the whole program, the Dubai Duty free (DDf) has expanded massively as a travel retailer as well as an event in itself. The most astounding feat that the entity has managed to … Continue reading Dubai Duty Free: The Perfect Retail Model