Usman Ghani
Customers often experience deteriorating customer service standards when dealing with companies that are rapidly growing or expanding. This can be due to a number of factors such as lack of resources to meet customer needs and not having solid customer support processes in place. What businesses don
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Usman Ghani
Companies need to constantly innovate and improvise in order to offer better service to their customers. The success or failure of a company depends on how well customers are treated and what their perception is about the company. This is why it is essential to upgrade, enhance and at times complete
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Usman Ghani
While many businesses endeavor to make the experience delightful for customers by offering low price or frequent discounts, they still end up having customers who are unhappy and have complaints. What are the missing elements of customer service that lead to customers feeling frustrated? The reasons
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Usman Ghani
In order to provide exemplary customer service, it is vital to get actionable feedback from customers. However, gathering feedback can turn out to be a difficult endeavor for businesses, since customers are not interested in answering boring and lengthy questions that take too much time to answer. T
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Usman Ghani
A recent study conducted by ‘Barilliance’, revealed that 31% of e-commerce websites’ revenues were generated through personalized product recommendations. The study took into account more than 300 e-commerce websites from around the world. Moreover, the conversion rate for customers who clicke
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Usman Ghani
The advent of modern technologies has pushed people to go online to research, study, purchase, and compare products and services. As the traditional brick and mortar shop is increasingly shifting to click and mortar, businesses are expected to provide the same stellar customer service they provide i
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Usman Ghani
One of the most important determinants of successful product design is customers’ perception about what the company has to offer. There are two ways to go about product design: Product-oriented approach and market-oriented approach. The former involves designing a product that is innovative that g
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Usman Ghani
Building a sustainable brand is perhaps the most important and the most time-taking process for businesses. After the development of a product or service, it is essential for a business to work on its brand, shape its personality, and manage its reputation.
Incorporating Digital Technology
The adv
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Usman Ghani
The extensive use of digital devices and channels has changed the buying behavior of customers. Therefore, it has become even more important for businesses to keep a track of the digital habits of consumers. In order to exceed the expectations of customers today, it is vital for businesses to know w
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Usman Ghani
The perfect work-life balance is created when people feel satisfied about the time division between work and leisure. If employees feel that work takes too much of their time, leaving only a few hours to spend with family, it creates a feeling of resentment.Low morale and alarmingly low satisfaction
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