Digital Marketing has brought an array of new strategies and objectives for companies in order to increase product sales and reach out to customers. The advancements in technology now demand companies to identify customer needs and engage them in a way which communicates product and service features. Here are some strategies which guide your team to reach out to the customers via digital channels.
Research and Strategy Team
Having a team dedicated for carving out new strategies that match company objectives is extremely essential for seamless marketing. Online consumers are exposed to multiple ads and marketing campaigns which is why it becomes a challenge to engage them.
Your team will also research on what is trending in the industry and who are the new game planners climbing up the marketing ladder. With innovative ideas taking birth every second and technology advancing quickly, it is important to have a thorough market research and develop strategies accordingly.
Online User Experience
Once the company has worked on driving traffic to the website, the second goal is to retain the customer and engage them with content and interface of the website. Depending on your company offerings, rich but precise content should be available for visitors to read and learn more about the company.
Attention to detail on page layout, easy navigation and well organized website structure is essential to engage customers on the website. Having a user friendly website is a basic need, for customers who are looking to browse, ask questions or even search for a particular item they are interested in.
Call – to – Action
It takes the marketing team a lot of effort to bring customers to the website, before they become loyal or returning customers. The goal should be to develop a connection with the visitor, which helps you connect with him or her more often.
Call – to – action (CTA) is a feature, such as an image or a text, which prompts customers coming to the website to take some sort of an action. This could include viewing a product demo or a webinar, or signing up for a newsletter, opting for a discount or even participating in a survey to win something. A smart call-to-action will build more engagement and win the attention of your customer towards the brand, creating a lead for a potential sale. CTA’s should be smartly devised and placed on the website, to attract customers towards sales.
Engaging Videos and Blogs
To enrich the customer’s experience as well as provide compelling and engaging content, it is important to provide extra information on the website, through blogs and videos. Blogs are a smart way to give extra information on products and how to make the most of them. These include reviews, tips, ideas and even comments from other users, building the interest of the visitor.
Info graphics can also be designed for detailed visual information. Other than this, sharp and high definition photos are also exciting which change the visitor’s experience into a more pleasurable one.
Videos build interest for the customers who are looking to buy a product or service. For example, if the website is selling kitchen products, then the videos can show benefits of those products or clips of customers using them. On the other hand if it’s a travel website, HD videos of customers travelling to beautiful places and making memorable experiences is an effective digital marketing strategy as well.
Customers globally have started to use their phones as a major platform to search for products online. Customers also use their smartphones and tablets to view videos and comment on blogs etc. The mobile platform is growing tremendously and hence must be mastered by digital marketers in order to promote product and services on it.
Apps designed by the company are also an effective way to get the customer involved, by offering an easy interface within the customer’s smartphone or tablet, which enhances customer experience and improves interaction. The apps can also be used to send ads to customers, increasing the marketing team’s reach.