The new entertainment in taxi initiative has been launched by the Centre for Regulation of Transport for Hire Cars. The center has been taking strides to revamp customer experience.
The colored screens are touch sensitive and will be installed on the back of front passenger seats. The screens will support English and Arabic languages for all the content served to the passengers. The project will be rolled out in the first week of July this year. The company has been working on the content and ensuring that all technical requirements have been fulfilled. The screens will only operate once the customer has boarded the taxi and the meter has been turned on.
Abu Dhabi city guide provided in the screens would help give directions to travelers. Similarly, the passengers would also be able to know about shopping and entertainment places in Abu Dhabi. Businesses would be able to advertise via screens, offering promotions and seasonal discounts. However, it is to be noted that customers who do not want to be exposed to the advertisements can use the mute button instead.
Besides the usual marketing content, the taxi screens would also provide marketers an outlet to gather customer feedback through surveys and competitions. The company says that addition of these new LCD screens would add to the travel experience of passengers as they sit and wait in the taxi to reach their desired destination.
Dubai, U.A.E. - Careem, the leading application based car booking service has become the first in the Middle East region to make use of Twitter Customer Feedback Tool to improve the experience offered to customers. With Twitter Customer Feedback, people...Read More
For the first time in Dubai, Abu Dhabi Islamic Bank (ADIB) one of the leading banks in UAE has partnered with NCR Corporation, a leading company in omni-channel solutions to provide voice-activation technology on its ATM machines across UAE. This...Read More
The Department of Economic Development (DED) has launched a drive-through service at TAAJEEL Centre for business registrations and licensing in government departments to ensure better customer experience and timely service in UAE. The Drive-Through service is an initiative to ensure...Read More