Anne Qureshi (January 13, 2014)
In an effort to make public transport the mode of choice in Dubai, and with an overall objective of raising the market share from 13% in 2013, to 30% by 2020, RTA Dubai has re-launched its ‘Love Your Bus’ campaign, encouraging more citizens to travel by bus. This delightful customer service initiative brings a wonderful opportunity for commuters to win redeemable gift vouchers and valuable prizes by cashing in on their general knowledge skills about the Emirate and keeping updated information about the Dubai Taxi Corporation.
Likewise, last year where 30 citizens won Samsung Galaxy S3 smart phones, this year also brings a collection of valuable gifts for travelers, including iPhones, iPads, dining and shopping vouchers, and exclusive spa treatment coupons. Besides the bus ride, citizens commuting by RTA’s red-roof taxis are in for a treat as well. Private pink-top and VIP taxis are also participating to make the customers’ experience remarkable and noteworthy.
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