Shahzad Qureshi (February 27, 2015)
SPF Realty, a prominent real estate broker in UAE has introduced the Millennium Square mobile app, which is the location’s first-of-its-kind Augmented Reality (AR) application for a premium residential project. The cutting edge application launched by SPF will offer potential buyers of real estate an opportunity to explore and assess the marketplace with convenience. The app features 3D walkthrough of the luxury residential project. The users can experience the interior of apartments with three-dimension augmented features that enables virtual reality. The innovative app has minute details captured and stored in its database. Dynamic 3D renderings enables app users to experience the apartments with complete details of Millennium Square- Meydan Dubai.
Mobile apps for real estate markets are becoming increasingly popular as mobile phones and fast internet gain popularity in the region. Custom-branded Apps provide an interactive solution for customers on various service offerings. Customer demands are changing which means that buyers expect the market to be aided by technology in order to bring convenience and comfort.
Mr. Anirudh V Naduvath, Marcom Head at SPF Realty, expressed pride in the launch of the new app. He outlined the benefits of the new app which include convenience and allowed customers to experience the features of the apartment in detail. He said that he was hopeful that the new feature will boost sales as customers witness the project coming alive right on their tab or smart devices. The new mobile app promises to enhance customer experience and make effective use of the advanced 3D technology, which will help the company differentiate itself from the competition.
Moreover, the app allows users to download image markers and location maps, in addition to providing a unique virtual reality interaction that features 360 Views with Pinch, Drag and Touch inputs.
The app has been initially launched for Android devices, but it will soon be made available on iOS devices as well.
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