Rabail Abbas (December 19, 2013)
Bank performance, variety and clarity of products and services, cutting edge and innovative CRM systems and solutions, competitive strategy moving forward, alternative financial products and parallel market interaction were the standards used to gauge banks’ performance.
“It is gratifying, if not most rewarding, for the industry to continuously recognize Mashreq for its leadership in retail financial services. This does not come to us as a surprise but, is, rather the result of continuing our journey in customer centricity, investment in a better customer experience, best in class propositions and meticulous execution. Mashreq has successfully delivered the extra mile in affording comparatively the best service standard in the UAE while maintaining an enviable level of employee engagement. The balance score card approach sure delivered for us. At the heart of our success is a world class management team, a CEO who guides and challenges us, a team that believes in the bank and its future,” said Farhad Irani while elaborating the future of retail operations at the bank.
Innovation has constantly been one of the major strives of Mashreq to enhance customer experience. E Cube Retail Concept, Easy Cheque solution and Mashreq Payport are some of its most important developments. Mashreq Payport is the most recent breakthrough and is the first fully EMV Chip & PIN compliant mobile POS solution in the UAE.
Moreover, established in 2007, World Finance Banking Awards uses readers’ insight and experience to nominate banks. There are several categories for the awards like Best Banking Group, Best Private Bank, Best Commercial Bank, Best Investment Bank and Best Sustainable Bank.
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