Falak Hyat (February 21, 2014)
Emirates Airline has scored the most valuable airline brand in the world for the third time in a row, as per The Finance Global 500 report for 2014.
The Airline is at the 234th position in the list of the report and is also the most valuable brand in the Middle East as well, fourth year in a row. The value of Emirates Airline has increased by 34 percent and has gone up to $5.48 billion from the year 2013.
“A strong brand is an important business differentiator, and that is why Emirates has continually invested in our brand over the years. We are delighted that our brand valuation has increased and that Emirates has retained its top position, because this reflects our success in engaging our customers, and remaining relevant to them in a fast changing and highly competitive global environment,” said Boutros Boutros, Emirates’ Divisional senior vice-president, Corporate Communications, Marketing and Brand.
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